About CPM

We are a Hispanic American-owned bilingual creative production company delivering authentic and powerful branded content for maximum engagement.


Our "human first" approach to producing compelling content comes from character driven stories using the techniques and "tricks of the trade" mastered over a 20+ year career in broadcast journalism.


As Emmy award-winning broadcast journalists, we bring more than two decades worth of experience in crafting stories, including long-form documentaries, investigative reports and human interest pieces. Our expertise comes in quickly and deftly breaking down complex stories, while keeping them authentic, relatable and easy for the viewer to understand.


We are a woman-owned creative production company focused on delivering authentic and powerful brand films for maximum engagement. We strive to create a narrative that reflects a truth. The honest story, that’s going to connect you to your target audience.


  • Full Service Film Production, including Strategy, Creative Development, Pre & Post Production
  • Documentary Style Filmmaking
  • Professional Media Training
  • On-air hosting

We are broadcast journalists creating human, honest and heartfelt stories.

Joel Waldman

Founder, Creative Director

Joel is an Emmy award-winning broadcast journalist. He brings more than two decades of experience crafting stories, including long-form documentaries, investigative reports and human-interest pieces.

Joel was a DC-based Fox News network correspondent covering the complex world of national politics from Capitol Hill.

Joel also reported for Fox 5 in New York City. He has worked for TV stations in West Palm Beach, Miami and Tucson. Earlier in his career he also covered U.S. equities from the floor of the NYSE for First Business, a nationally syndicated program. Joel began his career as one of the first producers hired by MSNBC.

Ileana Diaz


Ileana is a veteran broadcast journalist who spent the last 12 years covering national breaking news. As a CBS network news correspondent, Ileana specialized in delivering emotional stories that humanized the people she covered. She has reported on everything from immigration along the southern border to the California wildfires and recent mass shootings. Ileana also anchored and reported in Washington, D.C., New York City, Los Angeles and Philadelphia.

Ileana is fluent in Spanish. She mentors youth in Los Angeles and holds a leadership position at the Junior League of Los Angeles where she is responsible for training women in digital communications and all social media platforms.

Our Content Partners Team

The Content Partners team features a roster of veteran producers, filmmakers, sound recordists, editors and special effects artists. We have covered major stories all over the world for some of the most prestigious names in the news business, including 60 Minutes, Nightline, National Geographic, Discovery Channel, Dateline, 20/20, The New York Times, Time, Life, and Newsweek.

Our team has also worked on major motion pictures, syndicated TV shows and documentaries.